Amazon effectively killed Android tablets, and the iPad’s next

Android tablets are all but dead. The platform remains alive on devices with large screens, but Google shows no significant effort to advance the experience on tablets. Since Android 3.0 Honeycomb was launched in 2011, Google’s released only four tablets. None of them ever came close to rivaling the iPad. The company also discontinued the Pixel C, which debuted in late 2015, in two years to leave the Google Store without any marquee tablet to buy.

The de facto choice for Android devices has always been Samsung. Bad news, folks. Even the South Korean company saw tablet shipments tumble lately. Samsung’s high-end tablets have never been a driving force, but its once-reliable and budget-friendly Tab A and Tab E series underperformed last year.

Huawei and Lenovo are below Samsung in the ranking of tablet shipments. Their market share combined doesn’t match Samsung’s, and it’s obvious to say their tablets will never go mainstream. If Samsung can’t carry Android tablets forward, who can?

Maybe there’s nothing Google could’ve done to stop Amazon’s rise. After all, Jeff Bezos’ company operates in the opposite direction of what conventional thinking tells us. That’s how Amazon became a behemoth in so many different industries.

The Fire tablets know no boundaries. No matter your age or income, Amazon makes a tablet for you. Pricing stays low because, realistically, tablets aren’t about the hardware. They’re about the software. Amazon serves apps, games, movies, television shows, music, books, and magazines in a layout anyone from a small child to an elderly person can understand. All of your favorite content lives on a single device as you’d like.

Millions of people have purchased a tablet from the online retailer over the years, sometimes getting more than one unit due to cheap prices and attractive bundles. You know what you’re getting with a Fire tablet, and that’s why no one cares about the plastic builds.

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