Marketing

Salesforce to invest $2 billion in Canada business as U.S. tech firms head north

(Reuters) — U.S. business software developer Salesforce.com will pump $2 billion into its Canadian business over the next five years, it said on Thursday, the latest major U.S. technology investment across the border since early 2017. Toronto is a hub for artificial intelligence research and Canadian Prime Minister Justin Trudeau is visiting California this week …

Aeromexico sees 10 times the customer engagement via chat (VB Live)

AI is changing the customer service and engagement game, offering up unprecedented ways to connect with customers where and when they need you. Learn how major companies are leveraging AI to serve up hyper-personalized, emotionally resonant experiences when you join this VB Live event! Register here for free. Chat and text messaging is increasingly the …