Building an online business takes a lot of planning and hard work. That’s why it is important to set yourself up for success while you are building your website, otherwise you may have a great brand, but not a lot of attention being drawn to it. Once you buy a domain name and get your web design chosen, you will then have to create content and optimize it with search engine optimization (SEO) techniques. It is this optimized content that will help you attract visitors that you can convert into customers. Here are some of the aspects of content creation that you should consider when adding it to your website.
Tell a Good Story
What does your brand stand for? How did it come to be? These are just some of the questions that visitors may be asking when they visit your website. The content you provide to answer these questions can help you attract more customers through strategic use of SEO. Other content where you can get creative and tell a story rather than spitting out facts and figures is with product descriptions, employee bios and other typical content included on a business website.
Not sure what your visitors want to learn more about? Make sure to have a place on your website where you can collect feedback from visitors to help learn what interests them and how your can keep working to tell a great story.
Mix It Up
Quality content does not have to only be text. It can be any type of content that your visitors are interested in, and the types of content that they are eager to share with their friends and family. Many brands go beyond big blocks to text to incorporate photos, videos and interactive mobile apps to help boost traffic to its website. These types of content can be easily shared on social media and tend to bring better engagement with the brand.
SEO can also be incorporated within this multimedia content. You can strategically place keywords in photos captions, video descriptions and app store descriptions to find your target audience.
Balance SEO with What You Have to Say
SEO is a good way to help you boost your web pages in search engine rankings, but the search engine algorithms are changing all the time. That means one SEO strategy can work for a few months, but ultimately it will change and your content has to change with it. That is why when you create new content, the balance must weigh towards the side of quality stories, facts and information. SEO can still be a part of your content, but it should not be the sole focus of creating new content. Watching your analytics will help you determine what SEO keyword ratio works best for your site visitors and your search engine rankings.
These are just some of the aspects of your content that can be transformed by putting SEO techniques and quality in place. With the right balance of content, you can improve your traffic and convert more visitors into paying customers.